Innovation and Growth
With the advent of commercial radio, Peirce took to the airwaves with a series of weekly "educational talks" delivered by Peirce Faculty. Radio use expanded into a series on "Going into Business and a "Philadelphia Leads America" broadcast featuring local business people.
With American entry into World War II, Peirce once again prided itself on preparing both civilian and government workers to contribute efficiently to the operations of the modern military.
Throughout the 1950s, Peirce offered a number of specialized certificate programs within "growing" occupations such as medical and airline secretaries and receptionists. Peirce's Office Automation Division opened in 1959 and was thought to be the first Business Data Processing educational program in the Eastern United States. Degrees in Arts and Sciences, as well as a Liberal Arts degree were offered, with approval from the Commonwealth of Pennsylvania.
In 1964, as the school opened its centennial year, Peirce School of Business Administration received approval from the Commonwealth of Pennsylvania to grant associate degrees as Peirce Junior College. The school continued its tradition of innovative and progressive vocational education and in 1965 opened a second Center City branch at 1622 Chestnut Street to house its Automation Division. By the late 1960s, overall enrollment approached 2,000, a testament to the success of Thomas May Peirce's programs and leadership.
Through the 1970s and the 1980s, Peirce's success was fueled by large enrollments attracted to its practical business and technology programs. In 1981, Dr. Raymond C. Lewin became the first College President not to bear the Peirce name. President Lewin reinforced Peirce's historical commitment to leadership in business education, maintained computer-related courses and, in 1985, established a paralegal studies program. The paralegal studies program gained the approval of the American Bar Association and quickly became one of the school's more popular offerings.