Business Administration:

Marketing

• Bachelor of Science Degree in Business Administration, Concentration in Marketing
  The bachelor's level Marketing concentration exposes you to topics and issues at the management level, such as marketing management and international marketing. You will build on the foundation that you received at the associate level. Graduates from this program will have an idea of how marketing drives the entire organization. In the bachelor's level marketing concentration, you will learn how marketing managers develop marketing plans and strategy.
• Associate in Science Degree in Business Administration, Concentration in Marketing
  The associate level Marketing concentration introduces you to the field of marketing. Students learn how to develop personal selling strategies, plan advertising campaigns, and use the Internet for successful marketing campaigns. You will receive an overview of the concepts and theories that provide the foundation for marketing management study.

Learn about Internet marketing, customer relationship management, consumer behavior, personal selling strategies, and market research with our concentration in Marketing. Classes are available on campus and online.