The Marketing concentration of our Business Administration program will help you become a successful marketer. Build a solid foundation in marketing concepts, theories and strategies that translate into real-world success.
Get up to speed on marketing tactics that modern businesses rely on for growth, like digital marketing, customer relationship management, consumer behavior and market research. Plus, you’ll learn to plan advertising campaigns, develop marketing plans and create personal selling strategies.
Both an associate and bachelor’s of Business Administration in Marketing degrees are available. And most associate degree graduates at Peirce continue their education to complete the bachelor’s degree program, opening the door to higher-level positions and graduate education, like our master’s in Organizational Leadership & Management degree. All of our marketing courses are designed to fit with your busy schedule and are available on campus and online.
For course requirements and prerequisite information for our marketing programs, refer to the individual course descriptions in the College Catalog
Bachelor of Science Degree Curriculum - Minimum Total Credits: 121