Bachelor of Business Administration with a concentration in Marketing

Marketing Programs at Peirce College

Get Ready for a Career in Marketing

Peirce puts your communication and decision-making skills to good use with our marketing programs.

Business Administration, Marketing

The Marketing concentration of our Business Administration program will help you become a successful marketer. Build a solid foundation in marketing concepts, theories and strategies that translate into real-world success.

Get up to speed on marketing tactics that modern businesses rely on for growth, like digital marketing, customer relationship management, consumer behavior and market research. Plus, you’ll learn to plan advertising campaigns, develop marketing plans and create personal selling strategies.

Both an associate and bachelor’s of Business Administration in Marketing degrees are available. And most associate degree graduates at Peirce continue their education to complete the bachelor’s degree program, opening the door to higher-level positions and graduate education, like our master’s in Organizational Leadership & Management degree. All of our marketing courses are designed to fit with your busy schedule and are available on campus and online.

2014-2015 Curriculum

For course requirements and prerequisite information for our marketing programs, refer to the individual course descriptions in the College Catalog.

Associate in Science Degree Curriculum - Minimum Total Credits: 61

INSTITUTIONAL REQUIREMENTS:Min. Credits
PRC PRC 100 or PRC 101* 1
BIS 111 Application Software Fundamentals 3
ENG 101 English Composition 3
ENG 103 Rhetoric and Research 3
ECO 101 Macroeconomics 3
ECO 102 Microeconomics 3
MAT Mathematics Course (choose 1) 3
MAT 109 Statistics I 3
SCI Science Course (choose 1) 3
GEN ED General Education Course (choose 1) 3
PROGRAM REQUIREMENTS:Min. Credits
BUS 100 Introduction to Business 3
ACC 101 Accounting Principles I 3
LAW 103 Business Law 3
MKT 101 Introduction to Marketing 3
ACC 201 Financial Accounting 3
FIN 201 Introduction to Finance 3
MKT 202 Consumer Behavior 3
MKT 204 Advertising Principles 3
MKT 208 Internet Marketing 3
MKT 209 Business Marketing 3
BUS 250 Associate Business Capstone Course 3


Bachelor of Science Degree Curriculum - Minimum Total Credits: 121

INSTITUTIONAL REQUIREMENTS:Min. Credits
PRC PRC 100 or PRC 101* 1
BIS 111 Application Software Fudamentals 3
ENG 101 English Composition 3
ENG 103 Rhetoric and Research 3
ECO 101 Macroeconomics 3
ECO 102 Microeconomics 3
MAT Mathematics Course (choose 1) 3
MAT 109 Statistics I 3
HUM/HIS Humanities/History Course (choose 2) 6
MAT 210 Statistics II 3
ENG/COM English/Communications Course (choose 1) 3
SCI Science Courses (choose 2) 6
SOC SCI Social Science Courses (choose 2) 6
GEN ED General Education Courses (choose 2) 6
PROGRAM REQUIREMENTS:Min. Credits
BUS 100 Introduction to Business 3
ACC 101 Accounting Principles I 3
LAW 103 Business Law 3
MKT 101 Introduction to Marketing 3
ACC 201 Financial Accounting 3
ACC 222 Financial Accounting 3
FIN 201 Introduction to Finance 3
MKT 202 Consumer Behavior 3
MKT 204 Advertising Principles 3
MKT 208 Internet Marketing 3
MKT 209 Business Marketing 3
BUS 250 Associate Business Capstone Course (or MGT 210; see advisor) 3
HRM 201 Human Resource Management 3
MGT 310 Ethical Leadership 3
MKT 301 Marketing Research 3
MKT 305 International Marketing 3
MKT 401 Marketing Management 3
FIN 401 Financial Analysis 3
MGT 404 Operations Management 3
MKT 425 Special Topics in Marketing 3
CWE/MKT Choose MKT 308 or CWE 306 3
BUS 450 Policy & Strategy Formulation 3
ELE Elective Course (choose 1) 3